Nigerian artist and producer Tekno has signed a groundbreaking deal with emPawa Africa, founded by musical entrepreneur Mr Eazi.
This collaboration involves Tekno’s Cartel Music releasing new music through emPawa Africa, and Tekno investing as a shareholder during the company’s next capital call round.
Grammy-winning producer Michaël Brun is also among the investors in this African-owned label services company, which was established in 2018.
emPawa Africa is known for discovering and nurturing emerging talent across the continent, helping artists such as Joeboy, Major League DJz, Fave, King Promise, Minz, and DJ Neptune gain global recognition.
Mr Eazi announced the partnership on Twitter, highlighting that this new phase will involve partnering with African artists at different stages of their careers, allowing them to maintain financial and creative freedom while transitioning from talent-for-hire to equity participants.
He describes this as a first-of-its-kind deal for Afrobeats.
Tekno expressed his excitement about the alliance, stating that it will be a game-changer for the African music industry and provide significant opportunities for artists.
With Tekno’s extensive expertise in singing, songwriting, and production, the collaboration promises to bring fresh perspectives and considerable value to emPawa Africa. Tekno’s new single is set to release on Friday, May 24.
