Ghanaian actor and television personality James Gardiner has been appointed as the Deputy Executive Secretary of the National Film Authority (NFA), marking a significant step in the ongoing efforts to enhance the country’s film industry.
The announcement, made on February 27, 2025, by President John Dramani Mahama, has been met with widespread excitement, as many believe that Gardiner’s industry experience and fresh perspective will bring renewed energy to the NFA’s mission.
His appointment underscores the government’s commitment to strengthening Ghana’s creative sector by involving seasoned practitioners in leadership roles.
The National Film Authority, established under the Development and Classification of Film Act, 2016 (Act 935), is responsible for regulating, promoting, and supporting the growth of the Ghanaian film industry. Its mandate includes overseeing film production, distribution, exhibition, and marketing to create a thriving and competitive sector.
With Gardiner’s background in acting and media, his new role is expected to bridge the gap between policymakers and industry players, ensuring that creatives have the support they need to excel. His appointment also comes at a time when the NFA is intensifying its efforts to position Ghana as a prime destination for film production and international collaborations.
Gardiner, who has made a name for himself in both Ghanaian and Nigerian cinema, has often been vocal about the need for increased professionalism and improved structures within the local film industry. In previous interviews, he has emphasized the importance of adopting modern filmmaking techniques, leveraging digital platforms, and fostering partnerships that will elevate the sector.
His appointment is seen as a strategic move to implement some of these ideas on a larger scale, working alongside stakeholders to create a more structured and financially viable industry.
Reacting to the news, many of Gardiner’s colleagues and fans took to social media to celebrate his new role.
Actress Roselyn Ngissah was among those who congratulated him, sharing a heartfelt message on Instagram: “Congratulations my brother @jamesgardinergh on your appointment by the President as Deputy Executive Secretary of the NFA.”
The overwhelming support from the film community signals high expectations for his tenure, with many hoping that he will champion policies that address longstanding challenges faced by filmmakers, such as funding, distribution bottlenecks, and global market penetration.
Speaking to Graphic Showbiz about his new role, Gardiner expressed his enthusiasm and readiness to collaborate with industry professionals to advance Ghana’s film landscape. He acknowledged the weight of his responsibility but reassured stakeholders of his commitment to listening to their concerns and working towards practical solutions.
Clarifying his position, he stated, “I’m willing and ready to listen to concerns and how best we can work together to lift the industry right where it should be. Just for clarity, I’m serving as the deputy and not the main executive secretary.”
His approach reflects an inclusive leadership style, which many believe is crucial for addressing the industry’s needs effectively.
As Deputy Executive Secretary, Gardiner will work closely with the Executive Secretary to implement policies that foster a more conducive environment for filmmakers while attracting investment into Ghana’s film sector.
His involvement is expected to facilitate meaningful conversations between government agencies and creatives, ensuring that policies are not only well-crafted but also beneficial to those working in the industry. Additionally, his influence and experience could help attract international collaborations, opening up new opportunities for Ghanaian filmmakers on the global stage.
With Gardiner stepping into this leadership role, stakeholders are optimistic about the future of Ghana’s film industry. His passion, experience, and industry knowledge position him as a valuable asset to the NFA, and many are eager to see the impact of his contributions.
His appointment symbolizes a fresh chapter for Ghanaian cinema, with the potential to create lasting changes that will benefit both established and emerging talents. As the film community rallies behind him, all eyes are now on Gardiner to see how his tenure will shape the trajectory of Ghana’s film industry in the coming years.
