Billie Eilish has announced the date of her her third album, “Hit Me Hard and Soft,” it is set to release on May 17, marking a new era for the artist. Diverging from her previous strategy, Eilish opts to release the album without any singles, intending to present the complete body of work all at once, a decision she shared on Instagram along with her brother and collaborator Finneas.
The pair expresses immense pride in the album and eagerly anticipates its reception by fans. She made the announcement on her Instagram handle.
In a move towards sustainability, Eilish commits to eco-friendly practices for the album’s physical release, offering limited vinyl copies made from 100 percent recyclable material on the same day as the digital release.
This approach aligns with her previous efforts to reduce waste in the music industry. The announcement follows teasers on Instagram and Eilish’s earlier revelation of an upcoming album during an interview in September 2023, indicating the project’s progression and excitement surrounding its imminent release.
