The Federal Competition and Consumer Protection Commission (FCCPC) has intensified its “Don’t Burn Their Future” campaign to prevent underage access to tobacco products.
This effort supports the National Tobacco Control Act’s (NTCA) objective of shielding young people from tobacco-related harm.
Following the campaign’s launch, the FCCPC has introduced a new television series, “Faith & Fortune,” to further address this issue.
The series premieres on June 1, 2024, on DSTV Showcase Channel 151 and will air every Saturday at 6 pm, with repeat broadcasts on Tuesdays.
Dr. Adamu Abdullahi, Ag. Executive Vice Chairman of the FCCPC, highlighted the commission’s commitment to protecting youth from tobacco addiction.
The TV series aims to educate both young people and influential adults about the health risks of tobacco use and empower them to make healthier choices.
Tobacco use among minors is a significant public health concern, and the FCCPC is leveraging television to reach a broad audience and foster meaningful discussions on this issue.
“Faith & Fortune,” featuring talented actors, is designed to appeal to teenagers and young adults. The series addresses the addictive nature of tobacco, its health consequences, and strategies to resist peer pressure.
This initiative represents a milestone in the FCCPC’s efforts to promote a tobacco-free generation through media influence and storytelling.
The series will provide educational content, real-life testimonies, and expert insights to highlight tobacco’s harmful effects and offer support resources.
The FCCPC’s initiatives, including the new TV series, aim to shape societal attitudes and drive behavioral change regarding tobacco use.
By raising awareness and promoting dialogue, these efforts contribute to reducing tobacco-related harm and fostering healthier communities.
The commission encourages individuals, families, educators, and policymakers to join in preventing youth tobacco addiction.
Additionally, the FCCPC runs radio ads, TV commercials, and outdoor advertisements to discourage underage tobacco use. It also provides a toll-free line (0800-000-2121) for reporting abuses or seeking counseling.
The launch of the TV series underscores the FCCPC’s dedication to addressing public health challenges and creating positive change for future generations.
