Kendrick Lamar, fresh from the success of a number-one single and a publicized feud with Drake, has announced he will headline the 2025 Super Bowl halftime show. The performance is set to take place on February 9, 2025, at the Caesars Superdome in New Orleans.
In a YouTube video, Lamar teased the event, standing in front of an American flag and shooting footballs, urging fans to join him and watch, even from home, while making it clear this is a one-time opportunity to make an impact. He expressed that rap remains the most influential genre and he intends to remind the world of its power.
Jay-Z, whose company Roc Nation helps the NFL select halftime performers, praised Lamar as a “once-in-a-generation artist,” acknowledging his ability to influence culture far beyond music. Jay-Z highlighted how Lamar’s dedication to hip-hop and culture has defined his artistic vision, with a global impact that will resonate for years.
Lamar’s selection for the Super Bowl stage reflects his stature as an artist whose influence transcends the genre, marking a continuation of his long-standing relationship with the NFL after previously performing in the 2022 halftime show alongside iconic figures like Dr. Dre, Snoop Dogg, Mary J. Blige, and Eminem.
Lamar’s upcoming performance follows a contentious springtime feud with Drake, which culminated in the release of Lamar’s diss track “Not Like Us” on May 4. The song dominated the U.S. charts for two weeks and secured a spot at number six in the UK charts.
The rivalry between Lamar and Drake has intensified this year, fueling media attention and fan debates, which only added to the anticipation for Lamar’s music and performances.
In addition to “Not Like Us,” Lamar also featured on Future and Metro Boomin’s hit track “Like That,” where he took further jabs at Drake. The song spent three weeks at the top of the Billboard Hot 100, solidifying Lamar’s presence at the top of the charts this year.
The ongoing feud between two of rap’s biggest stars has amplified Lamar’s position as a key figure in the genre, with his music and words resonating on a global scale.
Lamar’s Super Bowl announcement has stirred excitement among fans and music enthusiasts alike, as many look forward to seeing how the rapper will use the grand stage to further cement his legacy.
His career, marked by numerous Grammy wins, impactful music, and cultural influence, makes him an ideal choice for the high-profile event. Fans are already speculating how he will use this platform to deliver yet another unforgettable performance.
As the date approaches, anticipation continues to build for what is set to be a monumental event in the music world. Lamar’s history of powerful performances and his current momentum with chart-topping singles suggest that his 2025 Super Bowl halftime show will be one for the history books.
