Afrobeats icon D’Banj has taken another giant leap in his mission to revolutionize the music and entertainment industry with his groundbreaking music-tech enterprise, CREAM Platform.
In a move to expand its influence and empower emerging talents across Africa, he has officially enlisted fast-rising stars Nasboi and Berry Tiga as brand ambassadors.
These two dynamic artistes represent the platform’s vision of nurturing independent musicians and creatives, offering them the support and exposure they need to thrive in an industry often dominated by major labels and gatekeepers.
The official unveiling of Nasboi and Berry Tiga took place at a high-profile press conference in Lagos, drawing media personalities, music executives, and industry stakeholders. The decision to bring these artists on board was not just about their rising fame but their inspiring stories of self-made success—stories that align perfectly with the mission of CREAM Platform.
As brand ambassadors, they will play an integral role in promoting the platform’s services and inspiring countless young talents to pursue their dreams fearlessly.
CREAM, which stands for Creative Reality Entertainment Art and Music, is not just another music initiative; it is a transformative ecosystem designed to provide independent artists with the tools and opportunities they need to succeed.
The platform operates on cutting-edge technology to ensure that musicians, producers, and creatives can access vital resources such as talent management, music distribution, publishing, and financial support. By merging entertainment with innovation, CREAM has positioned itself as a game-changer in the African music industry, bridging the gap between raw talent and global recognition.
A key highlight of CREAM’s services is its innovative Best of the Streets competition, a program dedicated to identifying and nurturing grassroots talent. The initiative ensures inclusivity, reaching not just urban artists but those in remote areas as well.
Through a strategic partnership with MTN Nigeria, aspiring talents can register and showcase their craft simply by dialing *436# on their mobile phones. This groundbreaking feature eliminates barriers to entry, allowing anyone with a phone and a dream to step into the limelight.
Additionally, the platform integrates gaming features where users can win exciting prizes with as little as 100 naira, further enhancing engagement and participation.
Recognizing the financial challenges that often hinder independent artists from reaching their full potential, CREAM Platform has embedded digital distribution and funding as part of its core offerings. Through strategic collaborations with MTN Nigeria and the Bank of Industry, the platform provides access to grants and investment opportunities for promising talents.
This ensures that emerging artists not only get the exposure they need but also the financial backing to sustain and grow their careers. The impact of this initiative is already evident, with several artists leveraging CREAM to launch their careers successfully.
During the press conference, the visionary behind CREAM, D’Banj—whose real name is Dapo Oyebanjo—spoke passionately about the platform’s mission.
“I have always said content is the new crude,” he declared. “This is Africa’s first DIY platform by Africans and for Africans.It is more than just a platform; it is also a community, an ecosystem, and a one-stop shop for talent discovery, digital distribution, and access to funding and grants. It is the gateway to the heart of Africa’s creative hub.”
His words resonated deeply with the audience, reinforcing the significance of this movement in reshaping the industry.
D’Banj further elaborated on why Nasboi and Berry Tiga were chosen as the faces of CREAM. “Nasboi has proven that you don’t have to sign a major recording deal to make it in this industry,” he said. “He has become a symbol of hope for all aspiring artists.
Likewise, Berry Tiga, who first uploaded his song on CREAM Platform at just 16 years old while still a student, has grown into one of our biggest success stories. Their journeys are proof that talent, when given the right opportunities, can flourish without limits.”
Also speaking at the event, Joshua Esiebo, Manager of Partnerships and Platforms (Digital Services) at MTN Nigeria, emphasized the shared values between MTN and CREAM Platform. He noted that both entities are committed to building communities and fostering meaningful connections. “Our sole focus at MTN Nigeria, particularly the digital services division, is to make our digital community and content accessible to everyone, anywhere, anytime,” he said.
“Through CREAM Platform and Best of the Streets, we hope to unearth more talents and bring them to the limelight. Our business is to connect the dots by connecting people to their passion and ambition. Everyone deserves the benefit of a connected life.”
The excitement of the unveiling ceremony carried over into an electrifying Industry Nite event later that evening, headlined by Nasboi and proudly sponsored by Johnny Walker. Fans and industry insiders gathered to witness a night of spectacular performances, live music, and unforgettable moments.
Nasboi, backed by a live band, delivered an energetic set featuring some of his biggest hits, including the anthemic Umbrella and the crowd-favorite Short Skirt. His stage presence and charisma had the audience on their feet, singing along to every word.
In a surprise moment that set the venue ablaze, Nasboi was joined on stage by none other than D’Banj himself. The two superstars took the crowd on a thrilling ride as they premiered their latest collaboration, Compose.
The performance was electric, with D’Banj’s signature energy complementing Nasboi’s dynamic delivery. Their chemistry was undeniable, leaving fans eager for the official release of the track.
The night continued with more jaw-dropping performances from Berry Tiga, Tohxyn, and a host of other up-and-coming artists who had benefited from CREAM Platform’s initiatives. It was a testament to the platform’s impact, showcasing talents that might have otherwise gone unnoticed.
As if the night couldn’t get any better, the audience was treated to a surprise guest appearance by Afrobeats sensation Spyro, who delivered an impromptu performance that left the crowd roaring with excitement.
Beyond the glitz and glamour, the event reinforced CREAM Platform’s role as a vital player in Africa’s creative industry. It is not just a music platform; it is a beacon of hope for the next generation of artists, creatives, and entrepreneurs.
By providing access to tools, funding, and opportunities, CREAM is actively shaping the future of African entertainment and empowering talents to own their narratives.
With offerings that include MTN Best of the Streets, music distribution, grants, funding, and gaming features, CREAM Platform continues to break barriers and open doors for independent artists. As the movement gains momentum, it is clear that D’Banj and his team are not just changing the industry—they are redefining what is possible for African talent.
With a community-driven approach and a vision rooted in empowerment, the platform is set to leave an indelible mark on the global music landscape.
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