Nile Media Entertainment has introduced an innovative voucher system, “Atlas by Reach,” designed to revolutionize the movie ticketing experience. Launched alongside Omoni Oboli’s much-anticipated film ‘The Uprising: Wives on Strike 3,’ the voucher system allows audiences to pre-order movie tickets before the official release date.
Nile Media announced the new system through their official Instagram page, emphasizing that the vouchers can be purchased by anyone—be it influencers, celebrities, or fans—and can also be gifted to others. This new approach aims to offer flexibility and ease for moviegoers, boosting advance sales.
“We launched a foremost and innovative voucher system for producers and filmmakers across Nigeria and beyond. The voucher system called ‘Atlas by Reach’ was launched with @omonioboli’s highly anticipated “THE UPRISING :Wives on Strike 3” film and it makes it easy to pre-order tickets before showtime. Anyone (Influencers, Celebrities, Staff, Lovers etc.) can buy tickets to a movie in advance, they can also gift the tickets to others,” the post said.
Moses Babatope, the CEO of Nile Media Entertainment Group, expressed optimism about the impact of *Atlas by Reach* on both the entertainment industry and the Nigerian economy.
He explained that the voucher system has the potential to drive higher movie admissions and significantly increase sales. Babatope highlighted the system as a groundbreaking innovation in Nollywood, making ticket pre-sales for upcoming films possible and eliminating the need to wait until showtime.
Nile Media sees this as an opportunity to set new trends and push boundaries in the country’s media entertainment landscape.
His words:
“This innovation has the potential to grow admissions, increase sales and further boost the nation’s economy. The time to push boundaries, set trends, redefine and transform media entertainment is now, and we are at the forefront of this. It is indeed a big win for us to launch a groundbreaking innovation for the Nollywood industry. Pre-selling for upcoming films is now a reality, eliminating the need to wait for showtime before getting tickets.”
Omoni Oboli, the director of ‘The Uprising: Wives on Strike 3’, revealed a teaser for the third installment of the ‘Wives on Strike’ franchise on July 10, 2024. The franchise, which began in 2016, has garnered a dedicated audience with its unique mix of satire and social commentary.
The first film was followed by ‘Wives on Strike: The Revolution’ in 2018, and the latest installment promises to continue addressing critical issues while entertaining audiences.
The storyline of ‘Wives on Strike’ follows a group of women who stage a sex strike to push their husbands into action after a young girl is forced into marriage by her father.
The strike, initially aimed at addressing child marriage, evolves into a broader protest against gender-based violence in the community. Though infused with humor, the film brings attention to important social issues affecting women in Nigeria and beyond.
This dynamic mix of satire and advocacy has made the franchise popular, sparking conversations around topics that are often challenging to discuss openly. The third installment, ‘The Uprising: Wives on Strike 3,’ is expected to further explore these themes in an engaging and thought-provoking manner.
Scheduled for release in cinemas on October 18, 2024, ‘The Uprising: Wives on Strike 3’ boasts a stellar cast that includes some of Nollywood’s biggest names.
Among the ensemble are Chioma Akpotha, Uche Jombo, Omoni Oboli herself, Ufuoma McDermott, Hilda Dokubo, Bukunmi Adeaga-Ilori (popularly known as KieKie), and May Yul-Edochie. With such a diverse and talented cast, the film is expected to draw a large audience and continue the success of the franchise.
With the combination of the ‘Atlas by Reach’ voucher system and the release of ‘Wives on Strike 3’, Nile Media Entertainment is setting the stage for a transformative moment in Nollywood.
The innovation reflects a growing trend in the industry toward modernizing movie distribution and enhancing the overall cinematic experience. As pre-selling tickets becomes more common, the Nollywood industry stands to benefit from increased revenues, while audiences gain more convenience and accessibility to films.
