Nigerian rapper OdumoduBlvck has issued a heartfelt piece of advice to emerging artists navigating the tricky terrain of the music industry.
Fresh off his victory at the 17th Headies Awards, where he won the coveted Next Rated award, the fast-rising star took to his X (formerly Twitter) account to share some sobering insights.
His focus: the dangers of signing early record label deals, especially those involving large financial advances. Speaking directly to artists still finding their sound, OdumoduBlvck urged them to tread carefully.
“Dear upcoming artist, if you know your music is not ripe, stay away from an advance,” he warned.
In his candid post, OdumoduBlvck emphasized the burden that can come with prematurely accepting advances from record labels.
These financial incentives, often seen as quick tickets to success, can quickly become shackles if an artist isn’t fully prepared to deliver on the expectations tied to them.
“You do not want to be owing an organisation so much money. You will die a debtor, please heed to my advice,” he cautioned.
He advised new artists to be patient, put in the necessary work, and allow their skills to mature before considering major label deals.
The “Wotowoto Seasoning” hitmaker didn’t mince words in stressing the importance of self-awareness and artistic development.
“Be patience and work hard till you are ready, please,” he wrote, urging up-and-coming talents to trust the process rather than rushing into agreements that could compromise their futures.
His message resonated with fans and industry peers alike, many of whom applauded his transparency and willingness to use his platform to educate others.
Interestingly, OdumoduBlvck isn’t the only established artist to offer a word of caution to aspiring musicians. Singer and songwriter Wande Coal also weighed in with a thought-provoking message on his X page.
He posed a rhetorical question that doubled as a reality check: “Are you sure you really want to do this music business? You must be very sure oooo.”
Wande’s post served as a reminder that the glitz and glamour of the industry often mask the hard work, rejection, and resilience required to succeed.
OdumoduBlvck’s voice carries extra weight not just because of his recent Headies recognition, but also because of his journey to the spotlight.
At the awards ceremony, he took a moment to reflect on his roots and paid tribute to his mother, revealing that she had him in her late thirties and always believed he was born for greatness.
“This is for my mum,” he said emotionally during his acceptance speech. “She always knew this day would come.”
Through his message, OdumoduBlvck reminded everyone that success in the music industry isn’t a sprint—it’s a marathon.
His call for patience, growth, and intentionality offered not just guidance, but hope.
In an age where viral fame can tempt young talents into rushed decisions, his advice stands as a powerful reminder: the journey to lasting impact begins with readiness.
