Olamide has unveiled the music video for his hit single “Uptown Disco”, featuring Asake and Fireboy, from his latest project “Ikigai”. This EP, released on June 10, 2024, marks Olamide’s 10th solo project and has received widespread acclaim.
“Ikigai”, a Japanese term meaning “reason for being” or “life’s purpose”, showcases Olamide’s artistic growth and features collaborations with YBNL superstars Fireboy and Asake, as well as former associates Pheelz, Young Jonn, and Lil Kesh.
The “Uptown Disco” music video, directed by Jyde Ajala, was shot in the United States and offers a vibrant visual representation of the song’s energetic vibe. The video depicts Fireboy’s high-speed pursuit by the police, symbolizing the fast-paced life of a superstar.
Meanwhile, Olamide and Asake deliver captivating performances amidst colorful backdrops, vixens, and dancers. This visual spectacle is set to further elevate the song’s popularity.
“Ikigai” has achieved significant success since its release, with the lead single “Metaverse” reaching the top 10 of the TurnTable Top 100. The surprise EP has garnered an impressive 7.92 million streams in its opening week, making it one of the most streamed projects of 2024.
Olamide’s decision to release “Ikigai” after hinting at retirement from album releases has proven to be a strategic move, solidifying his position as one of Nigeria’s greatest artists.
The release of the “Uptown Disco” music video is poised to extend Olamide’s remarkable run of hits, spanning over a decade. With his consistent delivery of chart-topping singles and projects, Olamide continues to cement his legacy in Nigerian mainstream music.
As “Uptown Disco” gains momentum, fans can expect another iconic hit from the YBNL boss, further solidifying his status as a music industry powerhouse.
