We are launching a new baby food product and looking for 3 creative freelancers or micro-influencers to produce authentic, family-friendly promotional content for social media.

The aim is to introduce the product to parents and caregivers through relatable, engaging content that demonstrates the product naturally while communicating the brand's approved product information.

What Each Creator Will Do

Each selected creator will produce one short-form promotional video (30–60 seconds) suitable for TikTok, Instagram Reels, Facebook Reels or YouTube Shorts.

The video could feature a parent preparing or serving the product, a lifestyle-style product demonstration, an unboxing/first-look, or a creative family-focused promotional concept.

Creators should:

Clearly show the baby food product and packaging.

Mention only product benefits and nutritional claims supplied and approved by the brand.

Create natural, engaging content rather than making the video feel like a traditional advert.

Use good lighting, clear audio and an attractive setting.

Include the agreed brand name, message and call to action.

Clearly disclose the promotional relationship where required, such as #Ad.