L’Oréal Paris, a leading global cosmetic brand, has announced Nigerian actress Temi Otedola as its new African Digital Brand Ambassador. This was revealed in a statement by Issima Oniangue, the General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal, and shared with the News Agency of Nigeria in Lagos.
Oniangue highlighted that Temi’s distinctive style, confidence, and passion for beauty align perfectly with L’Oréal Paris’s values of empowerment and sophistication.
Oniangue emphasized that this partnership heralds a new era of glamour and innovation in beauty for the region, celebrating the diverse beauty of African women.
She expressed excitement about inspiring and delivering the best of beauty to every part of the continent, continuing L’Oréal Paris’s legacy of empowering women for over 110 years through scientifically advanced products.
The brand’s initiatives also focus on promoting equal rights and self-esteem, encapsulated by their enduring slogan, “Because I’m Worth It.”
Her statement:
“This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women.
“Because I’m Worth It”, the L’Oréal Paris slogan coined in 1971, is no less relevant today,”
“For many years, it has honoured extraordinary women who volunteer their time to serve their communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and communities.
“Temi’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond.
“This is a historic partnership as Otedola will serve as the new digital ambassador for Africa and the first ever Nigerian to represent the iconic brand.
“Standing alongside fellow ambassadors including Kendall Jenner and Viola Davis, this collaboration marks a significant milestone in celebrating beauty in all its forms across the African continent.
“As the face of L’Oréal Paris Makeup, Temi will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa,” she said.
Expressing her excitement, Otedola described how honored she feels to partner with L’Oréal Paris Makeup.
She recounted her early introduction to the brand through her mother’s makeup, expressing admiration for the company’s values and vision.
Otedola resonated with the L’Oréal Paris woman, characterized by confidence and a drive to make a difference, and looks forward to starting her journey with the brand.
