The iconic game show “The Price is Right” is launching in Nigeria, promising to deliver its trademark excitement, prizes, and competition to Nigerian audiences.
This adaptation aims to capture the electrifying atmosphere of a live game show, providing participants with the chance to win life-changing prizes while tapping into the Nigerian spirit of competition and love for family entertainment.
David Olatubosun Olaegbe, the show’s executive producer, emphasizes that “The Price is Right Nigeria” offers unique opportunities not only for contestants but also for brands that associate with the show.
Mercy Ebunuta Abua, head of corporate communications and sales, further explains that the show is more than just entertainment; it is intended to become a cultural phenomenon that aligns with the aspirations of Nigerian viewers, who strive for better living standards.
Abua highlights the show’s broad appeal across generations, making it an ideal platform for brands to connect with a diverse audience.
The production also incorporates a strong element of national pride, celebrating everyday skills and the competitive spirit of Nigerians, ensuring the show resonates with local audiences.
Registration for the audience is currently open, with a deadline of August 15, 2024. Interested individuals can register at the show’s website https://www.thepriceisright.ng/ to be part of this television event.
Sponsored by Smart Cash by Airtel, “The Price is Right Nigeria” promises an unforgettable experience, with audience members witnessing the excitement firsthand and potentially competing for incredible prizes, including electronics, appliances, dream vacations, and cars.
