South African singer Tyla has earned three nominations for the 2024 MTV Video Music Awards (VMAs), reflecting her rising prominence in the global music industry. She has been recognized in the categories of Best New Artist, Best R&B, and Best Afrobeats for her song “Water.”
These nominations underscore Tyla’s significant impact and growing influence on the international music scene. Competing in the Best Afrobeats category, she faces stiff competition from renowned artists such as Ayra Starr, Burna Boy, Chris Brown, Davido, Tems, and Usher. For the Best New Artist award, her contenders include Benson Boone, Chappell Roan, Gracie Abrams, Shaboozey, and Teddy Swims.
In the Best R&B category, Tyla will go head-to-head with music icons like Alicia Keys, Usher, SZA, Muni Long, and Victoria Monét.Tyla’s journey to international stardom began on TikTok, where she showcased her dancing skills in various videos, quickly gaining a massive following.
Her debut song, “Getting Late,” became popular and paved the way for the success of “Water,” one of her biggest singles to date. At just 22 years old, Tyla has already made history as the youngest Grammy winner from South Africa, receiving the award for Best African Music Performance for “Water” at the 66th Annual Grammy Awards.
The track not only charted on the Billboard Hot 100 but also reached number four in the UK, further cementing her status as a global music sensation.Tyla’s success is not confined to her Grammy win.
She recently secured the Best New Artist and Best International Act awards at the 2024 Black Entertainment Television Awards. Her hit song “Water” has garnered over 600 million streams on Spotify, peaked at number seven on the Billboard Hot 100, and amassed 33 million monthly listeners on the platform, making her the African artist with the highest number of monthly listeners on Spotify.
This remarkable achievement highlights her widespread popularity and the strong connection she has built with her audience.Beyond streaming platforms, Tyla’s influence extends to YouTube, where she has amassed 4.03 million subscribers.
Her debut album, which reached number 24 on the Billboard 200, has surpassed 900 million streams on Spotify. These milestones are a testament to her talent and the growing global recognition of her work.
Tyla’s rapid ascent in the music industry and her ability to break records at such a young age signify a promising future, with her VMAs nominations marking another milestone in her burgeoning career.
