Nigerian afrobeat sensational artist Davido has announced a new chapter in his illustrious career by partnering with United Masters to launch a new record label, Nine plus. This move marks a significant transition for Davido, who previously spearheaded HKN before founding Davido Music Worldwide (DMW).
United Masters shared news of the partnership on April 18, 2024, through their official Instagram page, describing it as a “groundbreaking collaboration” with Davido. In their press release, United Masters emphasized the transformative impact this partnership will have on the African music industry, with Davido’s influence poised to elevate the careers of emerging artists to unprecedented levels.
Davido expressed his excitement about the collaboration with United Masters, underscoring the potential it holds for both emerging and established artists on a global scale. This partnership solidifies Davido’s position as a key player in the music industry, particularly within the African music scene.
United Masters’ decision to collaborate with Davido follows their previous partnership with the Sarz Academy in 2023, further establishing their commitment to fostering talent from the continent.
The launch of Nine plus comes on the heels of DMW’s recent rebranding to DMW 2.0, reflecting Davido’s ongoing evolution as a label boss. Under DMW 2.0, Davido signed Morravey and Logos Olori, both of whom contributed to his Grammy-nominated fourth album, ‘Timeless’.
Davido’s achievements extend beyond his role as a recording artist, as evidenced by his recent headline performance at Madison Square Garden, making him only the third Nigerian artist to achieve this milestone.
With Nine plus, Davido aims to continue his success by nurturing the next generation of talent and guiding them to prominence within the music industry.
